Description
Table of Contents
Attract Your Perfect Audience
Understand Who They Are, What They Need, and How to Truly Connect
Introduction | Connecting p.2
An Essential Foundation | Your Guide to Connecting with the Right People
Chapter 1 | Who are you serving? p.4
The Power of Focus | Why Narrowing Your Audience Expands Your Impact
Who Are You Speaking To? | Identifying the Types of Audiences You Can Serve
Exercise | Mapping Your Audience Relationships
Chapter 2 | Defining Your Ideal Customer p.18
Understand your audience deeply | Build the Perfect Persona
Building Authentic Connections | Archetypes and Compatibility
STRUCTURE | Caregiver (24, 28-31) | Creator (24, 32-35) | Ruler (24, 36-39)
CONNECTION | Everyman (25, 40-43) | Lover (25, 44-47) | Jester (25, 48-51)
SPIRITUAL | Sage (25, 52-55) | Innocent (26, 56-59) | Explorer (26, 60-63)
LEGACY | Magician (27, 64-67) | Rebel (27, 68-71) | Hero (27, 72-75)
Brand + Audience Archetype | Connection Score Heatmap
Exercise | Create a Customer Persona
Chapter 3 | Understanding Audience Motivations p.84
What Your Audience Wants | Understand Needs, Solve Problems
Does Your Idea Fit? | Testing the Waters with an MVP
Strategies | Understanding Your Audience
Exercise | Deep Dive into Your Audience
Toolbox | Audience Research
Chapter 4 | Building Emotional Connections p.108
Connecting Through Shared Values | Align With What Matters to Your Audience
The Art of Relatability | Make Your Brand Personal Through Storytelling
Exercise | Crafting Connection Points | Turn Insights Into Actionable Strategies
Exercise | Brand Sentence vs. Connection Statement
Chapter 5 | The One-Person Obsession p.120
You’re Not for Everyone | And That’s Exactly the Point
The Math | Small Numbers, Big Impact
Exercise | Refine Your Focus
Chapter 6 | Audience Engagement Strategies p.126
Where to Find Them | Discover Where Your Audience Spends Time
How to Speak Their Language | Tailor Your Voice for Maximum Impact
Social Media Platform Match | Choose the Best Platforms for Your Audience
Chapter 7 | Cultivating Loyalty and Advocacy p.134
Cultivating Loyalty & Advocacy | Bonds That Last & Inspire Fans to Share
Building a Community | Foster Engagement, Turn Followers Into Advocates
Encouraging Participation | Interactive Content Builds Connection and Loyalty
Exercise: Loyalty-Building Blueprint | Deepen Engagement, Inspire Advocacy
Conclusion p.140
The Essential Foundations | Brand + Audience
What’s Next | ICONIC Social Brands Book Series
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